Website Privacy Policy

Last updated May 2026

Age Connects Morgannwg is the operating title for Age Concern Morgannwg. 

Age Concern Morgannwg Ltd is a company limited by guarantee. Registered in Wales. Reg. Charity No. 1129973. Reg. Co. No. 6717361

1. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy explains how Age Connects Morgannwg (Age Concern Morgannwg Ltd) collects, uses, stores and protects personal information when you access our services, contact us, use our website, complete referral forms, engage with our staff or volunteers, or otherwise interact with us.

• This includes information collected through:
• Our website and online forms
• Referrals into ACM services
• Service delivery and assessments
• Volunteer-led services
• Telephone, email and face-to-face contact
• Events, activities and community engagement

This privacy policy should be read alongside any additional service-specific privacy information provided at the point data is collected.

Our digital tools are not intended for children, and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.



Age Concern Morgannwg Ltd is the controller and responsible for your personal data (collectively referred to as Age Concern Morgannwg, "we", "us" or "our" in this privacy policy).

We have appointed a Data Lead who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.



This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data includes your username and password, your interests, preferences, feedback and survey responses.

Usage Data includes information about how you use our website and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

In some circumstances, ACM may collect and process special category personal data where it is necessary to provide safe, appropriate and effective services.

This may include information relating to:

• Physical or mental health
• Wellbeing and support needs
• Accessibility requirements
• Safeguarding concerns
• Risk information relevant to service delivery

We will only process this information where we have a lawful basis to do so under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and we will ensure that appropriate safeguards are in place.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:

Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise.

Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.

Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:

• Analytics providers such as Google
• Advertising networks and search information.
• Contact and Transaction Data from providers of technical and delivery services.
• Identity and Contact Data from data brokers or aggregators.
• Identity and Contact Data from publicly available sources where legally permitted,  such as Companies House and the Electoral Register.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we have your consent
• Where it is necessary for the performance of a contract or to take steps at your request before entering into a contract
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
• Where we need to comply with a legal obligation
• Where it is necessary to protect someone’s vital interests
• Where it is necessary for the provision of health, wellbeing or social care support services

ACM processes personal data in order to deliver services, manage referrals, support volunteers, safeguard individuals, respond to enquiries and comply with legal and regulatory obligations.

Depending on the nature of the service being provided, ACM may rely on a number of lawful bases under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

In some circumstances, ACM may process special category personal data where it is necessary to provide safe, appropriate and effective services. This may include information relating to physical or mental health, wellbeing, support needs, accessibility requirements, safeguarding concerns or risk information relevant to service delivery.

Where special category data is processed, ACM will ensure that an appropriate additional condition for processing applies under Article 9 UK GDPR and Schedule 1 of the Data Protection Act 2018.

Please contact us if you would like further information about the lawful basis relied upon for a specific activity or service.

Data Lead,  Vicki Alexander

Email: vicki.alexander@acmorgannwg.org.uk |Phone: 01443 490650 

By post: Age Connects Morgannwg, Cynon Linc, Seymour Street, Aberdare CF44 7BD

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. We uphold the privacy settings detailed in the Data Protection Act 2018. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or used our platform and you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.

Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.



Personal information may be shared with relevant ACM employees, volunteers and trusted third-party partners where necessary for the safe and effective delivery of services. This may include sharing information with health professionals, local authorities, advocacy partners, referral agencies or other organisations involved in supporting individuals, where appropriate, lawful and in line with the individual’s wishes or our safeguarding and legal responsibilities.

Access to personal data is restricted to those who require it for legitimate service delivery purposes and all staff and volunteers are subject to confidentiality requirements.

6. INTERNATIONAL TRANSFERS

Some of ACM’s external service providers or systems may store or process personal data outside of the United Kingdom.

Where personal data is transferred outside the UK, ACM will ensure that appropriate safeguards are in place to protect personal information and ensure that it is processed securely and in accordance with UK data protection law.



These safeguards may include:

• Transfers to countries recognised by the UK Government as providing an adequate level of protection for personal data
• The use of International Data Transfer Agreements (IDTAs) or approved Standard Contractual Clauses (SCCs)
• Other legally approved transfer mechanisms or safeguards where appropriate

We require all third-party providers who process personal data on our behalf to respect the security and confidentiality of personal information and to process it only in accordance with our instructions and applicable data protection legislation.

If you would like further information about any international transfers of personal data carried out by ACM, please contact the Data Lead at Age Connects Morgannwg: Vicki.Alexander@ACMorgannwg.org.uk

7. DATA SECURITY

The data that we collect from you on our site is stored on a server based in the United Kingdom, with a backup stored on an alternative server at the same location.

The data is stored in a secure network infrastructure and does not rely on third-party solutions. The data-centre is manned 24 hours a day, seven days a week with CCTV and online firewall protection. Your data may be processed online by our employees for the fulfilment of your requests and the provision of the services. Any personal data submitted to ACM will be processed securely and in accordance with this privacy policy and applicable data protection legislation.

Our site uses SSL (https) to ensure that any data you submit is encrypted on its way to the database. Although encryption is enabled, unfortunately the transmission of information via the internet is not always completely secure. We will do our best to protect your personal data, but we cannot guarantee the security of your data transmitted to our site and any transmission is done so at your own risk. Once we have received your information, we use strict procedures and security features to prevent unauthorised access. All our employees, agents, contractors, experts and other third parties who process your data for the services are subject to a duty of confidentiality. We have appropriate protocols in place at both server level and directly on our site to deal with any suspected data breach and will notify you and any application regulator of a breach where we are legally required to do so.

8. DATA RETENTION

How long will you use my personal data for?

ACM will only retain personal information for as long as reasonably necessary to fulfil the purposes for which it was collected, including for service delivery, safeguarding, volunteer management, legal, regulatory, insurance, accounting and reporting requirements.

In some circumstances, ACM may retain personal information for a longer period where necessary to respond to complaints, incidents, safeguarding concerns, legal claims or where there is a reasonable prospect of litigation.

• To determine the appropriate retention period for personal data, ACM considers:
• The amount, nature and sensitivity of the personal data
• The potential risk of harm from unauthorised use or disclosure
• The purposes for which the information is processed
• Whether those purposes can be achieved through other means
• Any applicable legal, regulatory, safeguarding or operational requirements

Once personal information is no longer required, it will be securely deleted, destroyed or anonymised in accordance with ACM’s retention policies and data protection obligations.

ACM may process and share personal information where necessary to protect individuals from harm, support safeguarding processes, assess service suitability, or ensure the safety and wellbeing of staff, volunteers and service users. Information will only be shared where appropriate, proportionate and lawful.

9. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the link at the end of this policy to find out more about these rights:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

Data Lead, Vicki Alexander
Email: vicki.alexander@acmorgannwg.org.uk | Phone: 01443 490650 

By post: Age Connects Morgannwg, Cynon Linc, Seymour Street, Aberdare CF44 7BD

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. GLOSSARY

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

These may include:

• Service providers acting as processors who provide IT, system administration and operational support services.
• Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
• Experts, partner organisations, referral agencies, health and social care providers and other organisations acting as processors, controllers or joint controllers where information sharing is necessary to deliver services, arrange appointments, provide support or meet legal and safeguarding obligations.
  

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.



Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:

• If you want us to establish the data's accuracy.
• Where our use of the data is unlawful, but you do not want us to erase it.
• Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
• You have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Age Concern Morgannwg Ltd

Data Lead

Vicki Alexander

Email: vicki.alexander@agmorgannwg.org.uk |Phone: 01443 490650 

By post: Business Support, Age Connects Morgannwg, Cynon Linc, Seymour Street, Aberdare CF44 7BD

Information Commissioners Office

Phone: 0303 123 1113

Web: https://ico.org.uk/make-a-complaint/