Daisy Cole is the CEO of Age Connects Morgannwg. She has spent over 20 years working alongside older people, carers, and diverse communities across Wales, ensuring their voices shape the changes that matter most. Daisy has held senior roles in older people’s charities and at the Older People’s Commissioner for Wales, where she led the UK’s largest independent review of older people’s care homes and championed national improvements in dignity, rights, and access to support.

Rooted in her own experience as an unpaid carer, Daisy understands the importance of clear, trusted information delivered with compassion at the right time. She believes that knowledge is power, and that access to supportive advice and advocacy enables people to make confident, informed decisions about their lives.

Daisy was drawn to Age Connects Morgannwg because of its deep community presence, positive and dedicated team, and commitment to standing alongside older people in what matters most to them. Her ambition is simple yet powerful: for every older person to feel respected, connected, and empowered to influence the decisions and services that support their wellbeing and independence.

Outside of work, Daisy is happiest in or near water as a keen outdoor swimmer. She enjoys pilates, sings in a Welsh folk choir, and loves exploring the outdoors with her dachshund, Joop, who makes friends wherever he goes.

Her favourite quote comes from Dolly Parton, “If you want the rainbow, you’ve got to put up with the rain.”